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The Future of Shared Mobility: 5 Top challenges and the key to fixing them


The future of shared mobility - 5 Top challenges and the key to fixing them
The future of shared mobility - 5 Top challenges and the key to fixing them

What is Shared Mobility?


Shared mobility refers to the shared use of vehicles, transportation services, or other mobility options by multiple users. It encompasses various forms of transportation, including car-sharing, bike-sharing, scooter-sharing, ride-hailing, and public transit. Shared mobility providers typically use digital platforms and mobile apps to connect users with available vehicles or services, making it convenient and accessible for people to share rides, bikes, or scooters for their transportation needs.




Current Pain Points in the Shared Mobility Space


1. Educating Customers on Car Subscriptions

One of the biggest challenges in the shared mobility industry is educating customers about new mobility models such as car subscriptions. With this new product model, customers have to understand the concept of paying a monthly fee for access to a car, instead of owning one outright. This requires a significant amount of education and communication during the customer journey, in order to ensure that customers understand the benefits and drawbacks of this type of service. This challenge is compounded by the fact that the shared mobility industry is still relatively new and rapidly evolving, so customers may have many questions and concerns about the product.


2. Ensuring the security of customer's personal information

In order to use the services of shared mobility platforms, customers are often required to upload personal details such as their name, address, and payment information. This information is critical to the functioning of the platform, as it enables the customer to access and book a vehicle. However, the need to securely store this information creates a cross-platform customer journey, where customers may have to navigate multiple different platforms to upload their information. This can be frustrating for customers and negatively impact the overall user experience.


3. Conflating Subscription with Rental

Customers often confuse the two and believe that they can return vehicles with just one day's notice, similar to a rental car. This creates a problem for the industry as it is difficult to manage the supply and demand of vehicles, resulting in increased costs and decreased efficiency. Additionally, this also causes inconvenience to other customers who may be waiting for the vehicle, as well as the companies who have to allocate additional resources to manage these unexpected returns.


4. Customers expect the customer service of Amazon and Netflix

With the rise of tech giants like Amazon and Netflix, customers have come to expect a level of customer service that is personalised and nearly instant. This means that service must be tailored to their individual needs and demands, with minimal user input. This is a major challenge for shared mobility companies, who must navigate the complex technological and operational systems required to meet these expectations, while also balancing the needs of multiple users and maintaining the safety and reliability of their vehicles


5. Ensuring Payments are Seamless

With the growing popularity of shared mobility services, it becomes increasingly important to ensure that payments are processed smoothly and securely. However, this can prove to be a challenge as direct debits frequently fail, leading to payment interruptions that need to be manually reinstated. This not only creates inconvenience for the customers but also leads to loss of revenue for the service providers. In addition, the manual process of reinstating payments is time-consuming and requires significant resources, making it a major challenge for the shared mobility industry.


Here’s How Coastr and Mycardirect are Navigating these Challenges -

1. Harnessing the power of white label solution

2. Streamline Your Business with Coastr’s One-Stop-Shop Operations Management Platform

3. Simplifying Fleet Operations with Advanced Connected Mobility Solutions

4. Empowering the Car Rental Companies with Strategic Alliances and Technological Integration

5. Elevating Customer Satisfaction through Hassle-free Customer Journey

6. Collaborating with Leading Providers for Enhanced Customer Satisfaction

7. Delivering Top-notch Customer Satisfaction with a Fully Digital Experience


1. Harnessing the power of white label solution

Our team has created multichannel white labelled customer portals software that are accessible on both mobile and web platforms. These portals allow mobility businesses to easily accept online bookings directly from customers, reducing the need for human intervention and streamlining the booking process. The portals have been designed to meet the specific needs of the industry and offer a seamless user experience for customers. By providing these solutions, we aim to reduce the time and effort required for mobility businesses to manage their bookings and increase their efficiency and profitability. With our solutions, mobility businesses can focus on providing exceptional service to their customers and growing their business.


2. Streamline Your Business with Coastr’s One-Stop-Shop Operations Management Platform

The comprehensive one stop shop operations management platform is designed to simplify the way businesses operate. By digitising and automating daily core operations such as booking management, billing, invoicing, pricing, customer management, and fleet operations, the platform streamlines processes and reduces the need for manual labour. This not only saves time and resources, but also helps businesses to easily leverage synergies between rental and subscription models. The platform provides a single source of truth for all data, eliminating data redundancies and significantly reducing manual processes. The result is a more efficient and effective operation, allowing businesses to focus on growth and success.


3. Simplifying Fleet Operations with Advanced Connected Mobility Solutions

Our connected mobility technology is revolutionising the rental experience by providing a contactless and seamless journey for customers. With features such as remote immobilisation and data-driven monitoring, it not only enhances the customer experience but also provides operational benefits. The technology's ability to prevent theft and misuse through remote immobilisation adds an extra layer of security, providing peace of mind for both the customer and the company. Additionally, the data driven monitoring enables proactive vehicle maintenance, reducing the risk of unexpected breakdowns and helping to ensure the vehicles are always in top condition for the customer. This connected mobility technology is not only making rental experiences more convenient and secure, but it is also helping to improve risk management capabilities in operations.


4. Empowering the Car Rental Companies with Strategic Alliances and Technological Integration

Coastr's Marketplace of Chosen Partner Solutions offers a comprehensive suite of tools to streamline mobility operations and provide a seamless digital experience for customers. With fully integrated solutions such as Stripe for payments, Sage for accountancy, and EPYX for service and maintenance, mobility businesses can have all the essential tools at their fingertips to launch and manage new shared mobility offerings efficiently. The marketplace offers an array of solutions to meet the unique needs of different mobility businesses, allowing them to stay ahead of the competition. With Coastr, mobility businesses can become fully digital and future-ready, allowing them to focus on growing their business while the technology takes care of the rest.


5. Elevating Customer Satisfaction through Hassle-free Customer Journey

As a vehicle rental software company, customer satisfaction is at the forefront of our priorities. That is why we strive to make the entire customer journey as smooth and effortless as possible. From the moment a customer decides to rent a vehicle, we aim to provide a seamless buying process that is easy to understand and navigate. Our goal is to ensure that customers have all the information they need to make an informed decision, and that the subscription process is straightforward and stress-free. Our aim is to make the rental experience as simple and enjoyable as possible, and to ensure that our customers leave our service feeling happy and satisfied with their experience.


6. Collaborating with Leading Providers for Enhanced Customer Satisfaction

At Mycardirect, we understand the importance of having a seamless and efficient system for our customers. That's why we take a thorough approach when it comes to selecting the best solutions for their needs. We examine various systems and assess how they can work together to provide optimal results. Our team is always exploring new opportunities and collaborating with partners, such as Coastr, to bring the best solutions to the table. We believe that by taking a customer-centric approach, we can deliver the best outcomes and meet the unique needs of each and every customer we serve.


7. Delivering Top-notch Customer Satisfaction with a Fully Digital Experience

Our customers enjoy a seamless experience when it comes to subscribing to a vehicle. With our online platform, everything can be done digitally, from start to finish. The process begins with ID and consumer checks, followed by credit checks, all of which are completed online. The customer can then choose their desired vehicle, with all the necessary information and images readily available. With all the steps done online, our customers can subscribe to their vehicle with ease, convenience and peace of mind, knowing that everything is taken care of digitally.



Know more about shared mobility trends 2023.


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