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The Drive Towards a Greener Future: How Coastr is Revolutionizing Car Rentals


Coastr CEO, Biswajit Kundu Roy, is a finalist for the prestigious Great British Entrepreneur Awards & Community

Coastr, led by visionary entrepreneur Biswajit Kundu Roy, steers us toward a greener future with our revolutionary shared mobility platform, transforming the way we approach car rentals and sustainability.


Biswajit Kundu Roy founded Coastr in 2018 with a vision to build a more sustainable future for mobility. We provide a shared mobility platform enabling automotive and mobility companies to transition our customers from vehicle ownership to usership models. 1 shared car replaces 11 private cars via shared mobility. By reducing the overall number of vehicles, our innovative solution helps cut carbon emissions in the mobility sector.


Kundu Roy’s passion for travel and fighting climate change led him to create Coastr as a force for good. Our technology helped clients in reducing their use of paper. A single booking in the rental industry typically uses 8 pages. We save approximately 500 paper sheets each month for SME mobility providers, resulting in a monthly savings of approx. 300 GBP.


Looking ahead, we aim to support small and medium rental fleet operators in fully digitising their operations. By connecting these fleets to demand aggregator platforms, we will make more shared vehicles available to enable faster adoption of sustainable mobility options.


We have come a long way since our founding five years ago. Now a finalist in the Great British Entrepreneur Awards 2023, known as “The Grammys of Entrepreneurship” Coastr and Kundu Roy are receiving recognition. On November 20, 2023, all eyes will be on the Grosvenor House in London where the winners will be announced.


Regardless of the outcome, Kundu Roy and our team at Coastr have much to be proud of. Our innovative vision and platform are driving real change by reducing emissions and enabling the transition to more sustainable mobility. Environmentally conscious travellers and mobility providers alike would do well to follow Coastr’s lead into the future. The future of mobility is here—and it’s green.



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