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The year 2025 has been a turning point for the mobility sector. What began as a cautious recovery from global disruption has matured into a phase of rapid transformation. Vehicle rental operators, fleet businesses, OEMs and dealership groups are navigating shifting customer expectations, accelerating technology adoption and growing regulatory pressure. Operators are no longer merely managing fleets; they are rethinking their role in an ecosystem where convenience, sustainabil

For vehicle rental operators, winter is more than just another season. It brings unpredictable road conditions, higher maintenance demands and customer concerns over safety. In North America alone, winter weather contributes to over 500,000 road accidents annually, according to the Federal Highway Administration. In the UK, icy-road conditions led to 1,936 road casualties in 2023, including 18 fatalities, based on Department for Transport accident records. For vehicle rental

OEMs (Original Equipment Manufacturers) are no longer just builders of cars but are increasingly becoming mobility providers. Beyond manufacturing, OEMs now operate courtesy-vehicle programmes, subscription models, EV test-drive fleets and other mobility services as part of a broader service ecosystem. This shift turns idle inventory into an active component of a connected mobility network. There is a compelling business case for OEMs to embrace this role: Monetise idle vehic